Manhattan · New York County
1515 Broadway
POPS - Indoor Atrium / Theater Lobby
- Location
- 1515 Broadway (1 Astor Plaza / Viacom Building), Times Square
- Size
- 0.20 acres
- Hours
- Open during business hours
- Type
- POPS - Indoor Atrium / Theater Lobby
1515 Broadway, also known as 1 Astor Plaza and the Viacom Building, features one of the most prominent Privately Owned Public Spaces in Times Square. The building's ground-floor atrium provides indoor public space at the crossroads of the world.
The building houses the Minskoff Theatre, a 1,621-seat Broadway house where 'The Lion King' performed for many years. The POPS in the building's lobby connects the theater entrance to the Times Square pedestrian environment.
Times Square, the stretch of Broadway between 42nd and 47th Streets, is visited by over 50 million tourists annually and serves as the symbolic center of American entertainment. The POPS at 1515 Broadway is immersed in this extraordinary commercial energy.
The building's massive electronic billboards are part of the Times Square spectacle, with LED screens covering the facade and displaying advertisements that are among the most expensive and visible in the world.
This POPS places the public inside one of the most commercially intense environments on Earth, providing indoor access to the Times Square experience in a building that combines Broadway theater, corporate media, and the iconic signage of the Great White Way.