Manhattan · New York County
1585 Broadway
POPS - Outdoor Plaza / Indoor Lobby
- Location
- 1585 Broadway (Morgan Stanley Building), Times Square
- Size
- 0.20 acres
- Hours
- Open during business hours
- Type
- POPS - Outdoor Plaza / Indoor Lobby
1585 Broadway, the Morgan Stanley global headquarters, features one of the larger Privately Owned Public Spaces in the Times Square area. The building's POPS includes both an outdoor plaza on Broadway and indoor publicly accessible lobby space.
Morgan Stanley, one of the world's largest investment banks, chose Times Square for its headquarters rather than the traditional Financial District, reflecting the northward migration of financial services firms in the 1990s and 2000s.
The outdoor plaza on Broadway faces directly into the visual cacophony of Times Square, with massive electronic billboards on all sides. The space serves as a gathering point for the area's enormous foot traffic.
The building is located near the TKTS booth in Duffy Square, where theater-goers line up daily for discounted Broadway tickets. The POPS provides overflow space for the crowds that gather in this part of Times Square.
This POPS places one of Wall Street's most powerful institutions in the middle of Broadway's most theatrical intersection, creating a space where global finance meets popular entertainment on the sidewalks of Times Square.