77 Water Street

77 Water Street is a Privately Owned Public Space in the Financial District, notable for its playful outdoor art installations that distinguish it from the more austere corporate plazas along the Water Street corridor.

The building's POPS has featured whimsical art installations including a full-size replica of a candy store and other unexpected elements that bring humor and surprise to the otherwise serious Financial District streetscape.

77 Water Street was one of the first buildings along the Water Street corridor to recognize that POPS could be more than empty concrete plazas. The building's approach to public space has influenced subsequent efforts to activate the corridor's plazas with art, seating, and programming.

The Water Street corridor improvement initiative has drawn on the example of buildings like 77 Water Street to demonstrate that creative design and art programming can transform underused corporate plazas into genuinely engaging public spaces.

This plaza provides one of the most distinctive POPS experiences in the Financial District, where art and humor transform a corporate plaza into something genuinely surprising and delightful.