Manhattan · New York County
437 Madison Avenue
POPS - Outdoor Plaza
- Location
- 437 Madison Avenue, at East 49th Street, Midtown East
- Size
- 0.10 acres
- Hours
- Open during business hours
- Type
- POPS - Outdoor Plaza
437 Madison Avenue is a Privately Owned Public Space on Madison Avenue in Midtown East, providing an outdoor plaza between 49th and 50th Streets near Rockefeller Center and St. Patrick's Cathedral.
Madison Avenue between 45th and 55th Streets is one of the most prestigious commercial corridors in the world, home to corporate headquarters, luxury retail, and the advertising industry that gave the avenue its cultural identity.
St. Patrick's Cathedral, the seat of the Roman Catholic Archdiocese of New York, is one block west on Fifth Avenue. The cathedral's Gothic Revival architecture, completed in 1879, provides a dramatic contrast to the modern office towers that surround it.
The POPS serves the Midtown commercial community on an avenue that has been synonymous with American advertising since the Mad Men era of the 1950s and 1960s. The phrase 'Madison Avenue' remains a metonym for the advertising industry worldwide.
This plaza provides public space on the avenue that defined American advertising culture, near one of the most important religious landmarks in the United States.