Manhattan · New York County
650 Fifth Avenue
POPS - Outdoor Plaza
- Location
- 650 Fifth Avenue, at West 52nd Street, Midtown
- Size
- 0.10 acres
- Hours
- Open during business hours
- Type
- POPS - Outdoor Plaza
650 Fifth Avenue is a Privately Owned Public Space on Fifth Avenue at 52nd Street in Midtown, providing an outdoor plaza on one of the most commercially significant intersections in the world.
The building at 650 Fifth Avenue was formerly associated with the Alavi Foundation, an organization with ties to Iran that became the subject of federal seizure proceedings. The building's legal history adds an unexpected layer of international intrigue to its commercial address.
Fifth Avenue at 52nd Street is directly adjacent to Rockefeller Center, and the POPS benefits from the center's magnetism. The annual Christmas tree lighting, the ice skating rink, and the NBC studios at 30 Rock all draw millions of visitors to the surrounding blocks.
The POPS serves the enormous pedestrian population of Fifth Avenue near Rockefeller Center, providing outdoor seating on an avenue where standing room is often all that's available.
This plaza provides public space on Fifth Avenue at the epicenter of Midtown's cultural and commercial activity.